India’s leading SUV manufacturer - Mahindra & Mahindra Ltd., unveiled the Mahindra Adventure Calendar for Season 3 on 15th April, 2013. A unique concept to showcase the tough and rugged DNA of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of adventure and motorsport events under it.
Mahindra Adventure continues to unleash its spirit of adventure through a series of events spread across the year:
Popular off-road event – The Great Escape, where one can test the endurance of Mahindra’s 4x4 strength on diverse terrain. In addition, to seven existing locations, three new locations (Shillong, Hyderabad and Ooty) have been added.
Multi-Day expeditions, such as the Monastery Escape (10 days) & Royal Escape (six days), Tri-Nation Escape (Bhutan, India & Nepal - 14 days) & Authentic Goa (four days). These multi-day escapes celebrate incredible India and the sub-continent by traversing exotic and unexplored locations, thereby bringing the concept of ‘Adventure/Driving experience’ to a larger audience.
Mahindra Challenges like Spice Challenge (four days) & Monsoon Challenge (four days), which are TSD (Time Speed Distance) rallies keeping in line with the company’s promise of providing adrenaline pumping challenges.
Further, in a first of its kind initiative Mahindra Adventure has also announced the launch of the Mahindra Adventure Challenge (MAC) - Intercontinental 2013. This year Mahindra Adventure has taken a quantum leap to take the MAC platform to the next level by extending its international presence and traversing across all continents. In this initiative, eight leading automobile magazines will get a chance to explore eight destinations in Italy, Chile, Australia, Spain, Kenya, Sri Lanka, Nepal and South Korea, using a Mahindra vehicle.