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Luxury Redefined BMW 7 Series Launched Today

By Motortrend India Staff   |   25 April,2013

Synonymous with luxury, elegance, power and comfort, the new BMW 7 Series hits the Indian terrains today. Launched in an exclusive event, the brand new BMW series is available in diesel and petrol variants. Delivery of all variants at BMW dealerships will start from 1 May 2013 onwards.

Convincing, Responsible, Forward-looking: The new BMW 7 Series embodies unmatched luxurious comfort, sporting elegance and refined powertrain technology.

The BMW 730Ld will be locally produced at the BMW Plant Chennai in a diesel variant. The BMW 740Li, BMW 750Li and the BMW 760Li will be imported as CBU (Completely Built-Up Units) in petrol variants.

Mr. Philipp von Sahr, President, BMW Group India said, "For seven decades, the flagship from BMW has stunned the world through highest level of style and contemporary luxury with maximum driving dynamics. It represents the best we have to offer. The new BMW 7 Series makes a compelling individual statement convincing you not only with its high-quality, exclusive character, but also with its functionality. It achieves something extraordinary: you enjoy being a passenger as much as a driver."

The inner strength of the new BMW 7 Series is expressed in its design, inventiveness and power delivery. It's demonstrated by unconditional comfort and safety. By typical sportiness. By outstanding efficiency. And it all combines to establish the uniquely commanding stature and natural leadership position of the new BMW 7 Series.

The BMW double kidney grille emphasises the natural presence of the vehicle and the expressive apron underlines the exclusive character. Particularly striking are the new Adaptive full-LED headlights which combine safety with exquisite design.

The interior of the new BMW 7 Series is an expression of individuality with the flawlessly executed design, wealth of equipment, top-class materials, quality workmanship and outstanding practicality. The next generation of BMW iDrive (the on-board Driver Information System); and the BMW Navigation Professional (integrated Global Positioning System - GPS) with hard drive storage and 25.9 cm high-resolution display are standard on the new BMW 7 Series. The rear seat entertainment package brings the world of BMW ConnectedDrive to the back seats with two newly designed 23.3 cm colour screens and a personal iDrive Controller.

It has a BMW TwinPower Turbo six-cylinder in-line diesel engine combining CommonRail direct injection and a turbocharger with variable turbine geometry that delivers more power (190kW / 258hp) than the previous model. The BMW 730Ld produces a maximum torque of 560 Nm at 1,500 rpm and accelerates from 0 - 100 km/h in 6.2 seconds to a top speed of 250 km/h.

Using the Driving Experience Control switch, the driver is able to choose between different driving modes to suit the driving conditions (ECO PRO, Comfort, Sport and Sport+). Safety also plays an important role in the new BMW 7 Series. The Active Protection system recognizes the collision risks and immediately tightens the front seat belts, closes the windows and the sunroof to significantly reduce injury risk.

With BMW EfficientDynamics, the new BMW 7 Series is equipped with most comprehensive technology packages to reduce fuel consumption and increase driving dynamics - such as Intelligent Lightweight Construction, Auto Start-Stop, ECO PRO mode, Brake-Energy Regeneration, 50:50 Weight Distribution and many other innovative technologies.

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