Honda’s new sedan has received a positive response with over 22,000 units of Amaze being booked in the entire nation after three weeks of its initial launch. The wave of customers willing to test drive Amaze continue to flow towards Honda showroom leaving the dealerships forcibly working for extra hours during a day.
While bookings are increasing in number at rapid rate, the Japanese automaker is having issues with managing demand. As a result the waiting period for some models of Amaze diesel cars in particular colour shades are extended up to two months. Although Honda has a small portfolio in India which consists of five cars, the production capacity of the company is limited to just above 10,000 units per month. With the bookings growing at this pace, the company may have no other choice but to increase waiting period in the weeks ahead.
On the other hand, to battle competition Maruti Suzuki recently launched the Limited Edition version of its sedan, the Swift DZire Regal at a base price of Rs. 5.95 lakhs (ex-showroom price Mumbai). The car receives unique body decors both in the interior and exterior and carries the ‘Regal’ logo in some parts to give it that distinguished appeal.