Ford India will be the only automaker to offer first of its kind life-saving Emergency Assistance System in urban SUV EcoSport, when it goes for sale in India.
Emergency Assistance is a vehicle-based, no-cost, non-subscription call-for-help system that is already available in more than 5 million Ford vehicles globally, providing owners peace of mind when travelling. The service is provided free for the ownership cycle of the vehicle.
“We’re so excited about being the first automaker to provide this technology where EcoSport will be uniquely positioned amidst segment players,” said Joginder Singh, president and managing director, Ford India.
Emergency Assistance works by delivering a critical voice message directly to emergency operators, indicating that a vehicle has been involved in an accident in which the airbags have been deployed or fuel pump shut off triggered and opens the line for hands-free communication.
The introduction of Emergency Assistance underscores Ford’s continuing resolve to democratise technology and the debut of this advanced technology feature via SYNC® in the all-new EcoSport is a significant step in that direction.
SYNC is Ford’s voice-activated hands-free-in-car communications and entertainment system for mobile phones and digital media players that allows the driver to make and receive calls and play music from digital devices.
“Since 911 Assist (SYNC’s North American version of Emergency Assistance) was launched in 2008, we have heard many remarkable stories about how the technology made a difference for people in their time of need,” said Ed Pleet, Connected Services Director, Ford Motor Company, Asia Pacific and Africa, and Europe.
“We are constantly working on new innovations to provide Indian customers with the latest smart features and Emergency Assistance certainly raises the bar on in-car technology and connectivity in India,” he said.