Chevrolet Enjoy, General Motors' new multi-purpose vehicle (MPV) launched in India with a price tag of Rs. 5.49 lakh - Rs. 7.99 lakh (ex-showroom New Delhi). The vehicle is introduced to tap into the growing MPV market and add sales units for the company in India.
The all-new Enjoy is priced competitively and is cheaper by Rs. 40,000 - Rs. 70,000 in comparison to its hot-selling competitor Maruti Ertiga. "Enjoy is positioned in the fastest growing utility vehicle space. With its features and aggressive prices, we hope to get good response from the market. We are aiming to sell about 3,500 units per month of this vehicle" said P Balendran, VP, General Motors India.
Chevrolet Enjoy is powered by 1.4-litre petrol engine and 1.3-litre multijet diesel engine. It is available in four variants. GM expects higher sales volume from its diesel segment (up to 80%) and up to 20% from the petrol segment. The car comes with 7- and 8-seating capacity.
With downtrend sales volumes of up to 88% in fiscal year 2013, Chevrolet Enjoy is the new hope for General Motors to accelerate its sales volumes. The company is expecting to cross 1 lakh sales units annually.