With the launch date of the luxurious hatchback nearing, the German grand marque is doing everything possible to reach people. Calling the year 2013 as Year of Offensive, Mercedes-Benz has launched You Tube channels and campaigns in Instagram and Pinterest to market A-Class in social media platform. The company also launched an online contest where participants can upload the best photographs of parties and tag #AClassPulsate. The winners will have a chance to win the classy automobile A-Class for one year. The winners can also tour to Ibiza the island in Mediterranean Sea which is popular for its clubs and night life.
Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on the campaigns stating, “The A-Class reflects the changing global trends of adapting to "Compact" luxury as witnessed in consumer goods categories like phones and electronics. We are confident that the consumers in India also are evolved and have similar outlook like their global peers and they would surely like the ‘New Mercedes-Benz design language’ as personified by the A-Class. The response to our digital campaign for the A-Class is extremely encouraging and only reinforces our belief.”
The glimpse of Mercedes-Benz India’s digital offensive can be seen witnessed through the following:
You Tube Link: http://www.youtube.com/user/MercedesBenzInd
FaceBook Link: https://www.facebook.com/MercedesBenzIndia
Pintrest Link: http://pinterest.com/mercedesbenzind/
Instgram Link: http://instagram.com/mercedesbenz_india
MB India Blog: http://mbindiablog.com/