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Hero Starts its Innings in Central America

By Motortrend India Staff   |   15 May,2013

To beat the competition in local market and to globalise the brand, Hero has joined hands with Indy Motors Group of Guatemala to start its innings in Central American countries, namely El Salvador, Guatemala and Honduras. Hero MotoCorp has rolled out the Hunk, Karizma, Splendor NXG, Super Splendor, Achiever and HF Dawn into the new market. The company also has plans to enter into South American and African markets and aims at gaining 10% of its total sales from global market in the upcoming years. With good response Hero may also think of having assembly plants in some of these countries.

Hero MotoCorp is currently the second largest manufacturer of motorcycles in the world with Honda taking the first place. Hero has seen a downward trend in its sales growth in last few years. With increase in competition the brand has been working on new strategies to maintain its numero uno position in Indian motorcycle space. The brand currently sells 19 vehicles in Indian market out of which two of them are scooters.

Yamaha and Mahindra are involved in aggressive marketing campaigns for their Ray and Pantero models respectively. Honda on the other hand has come up with new scooters and commuter bikes and has plans to set up research centres and new manufacturing plants in order to greater grounds in the motorcycle space of India. To counter the challenging conditions newer models with new approach are expected from the house of Hero MotoCorp in the upcoming years.

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