Swift DZire sold second highest number of cars last month in India, leaving behind its sibling Swift. The number one position is retained by the all time best seller, Alto. DZire has been launched as an offshoot to Swift. The compact sedan sold up to 19,446 units in April and lost the top position to Alto only by a small margin of 400 units.
Maruti Suzuki COO (marketing & sales) Mayank Pareek commented on DZire performance, "When we conceived Dzire, few years back it was thought as a complete package of a sedan coming at the price of a hatchback." The auto major expects the robust performance of DZire will continue in future, as demand for sedans has increased in India. He further added, "It's a strong package as a sedan that runs high on efficiency (Dzire diesel gives mileage of 23.4 kmpl) with the operating cost of any small car that makes it more appealing to the Indian customers."
DZire seems to have caught the pulse of Indian car lovers with a complete package that caters to the needs of Indian consumers. Pradeep Saxena, executive director at market research firm TNS Automotive, told, "The basic psyche of the Indian customer is to go for a three-box, where Dzire fits perfectly with its higher proposition of a car coming at the price of a premium hatchback."
The Swift DZire has sold over 2,00,000 units up till now and has an average sales of 15,000 units per month. Maruti is a trust brand in India and enjoys long term confidence of its customers.