With the super novel idea of ‘Always There, Because We Care’, Hyundai India is back with its countrywide vehicle service initiative campaign - ‘Always Around’, in a mega avatar for the 7th consecutive year. Hyundai is the India’s largest passenger car exporter and second largest four-wheeler manufacturer.
On May 26th the ‘Hyundai Always Around’ campaign provided free check-ups for its customers at convenient locations. Last year camp was organised at around 6,962 locations. This year, the ‘Hyundai Always Around’ campaign has grown much wider in terms of locations and reach and will continue till December, 2013 covering 7,000 locations wherein Hyundai will be reaching out to around 1,50,000 customers in an effort to make them smile by ensuring that their car is in the best of condition. Around 8,000 vehicles across 558 locations nationwide are expected to attend the camp on the launch day.
The mega ‘Hyundai Always Around’ campaign will be conducted at various locations which customers in their normal course of life frequent on an everyday basis like shopping malls, multiplexes, select residential societies and selected petrol pumps etc. What makes the ‘Always Around’ campaign truly innovative is that it reaches the customer at a time and a place where it is most convenient for him with no extra cost and saves time as well e.g. while the customer is busy shopping in a mall his car is serviced and cleaned and this saves both his time and money as it is a free service and the advice that he gets from trained technicians will help him maintain his car even better.
Commenting on the campaign Mr. Rakesh Srivastava, Sr. Vice President - Sales & Marketing, HMIL, said, “The ‘Hyundai Always Around’ campaign is an initiative to build a strong bond with our valuable customers. The campaign has been getting favorable response and the customers have also been appreciative of the campaign. This year also we are expecting to target our large customer base and we aim to provide them with the maximum benefit and services. I am sure with this initiative will help us further enhance our relations with our customers.”
The ‘Hyundai Always Around’ campaign will offer a comprehensive 18 point check-up with oil top-up and a thorough examination of the vehicle and services such as tyre and vehicle polishing, coolant and oil top-up. The Hyundai team will also collect suggestions and feedback on the performance of the vehicle & after sales service. The customers will also have a chance to see and test-drive the latest Hyundai cars which would be there on display at the venue.