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The Pulse of Next Generation-Mercedes A-Class Launched

By Motortrend India Staff   |   30 May,2013

Mercedes-Benz India, one of the major auto makers in India, launched the highly anticipated A-Class in Mumbai today, in continuation to its product offensive for 2013. The all-new A-Class sets new standard altogether in the luxury auto space in India. Trendy, sporty, cool, modern and youthful, the new car earned much appreciation from enthusiasts and auto experts.

Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “With the new A-Class Mercedes-Benz now pioneers the Compact Luxury segment in India which reflects the changing customer trend of compact being equated to cool and trendy. The A-Class embodies the changing preference of the youth in today’s social milieu who increasingly prefer compact luxury. The A-Class is also the safest cars with 11 drive assistance systems; and is India’s most fuel efficient luxury car with 1000 kms run in a full tank of diesel, having a Cd of 0.27. The A-Class boasts of endless equipment options including a world-class in-car infotainment system. We are confident that the dynamic design and class leading performance is sure to make the A-Class the choice of the new generation.” Mr. Eberhard Kern further added, “The young India today desires compact luxury; the A-Class addresses this need in the mobility area. The overwhelming response of the A-Class on the social media even before its launch reaffirms that the A-Class will carve a niche for itself in the luxury automotive domain in India. 2013 is the year of offensive for Mercedes-Benz India and the A-Class’ launch reiterates our promise of bringing the most fascinating cars for our valued customers in India.”

The A-Class introduces a new chapter in the compact luxury segment: markedly emotive in design, with an efficient 1.6 litre, 4-cylinder petrol engine and 2.2 litre, 4-cylinder diesel engine with streamlined aerodynamic design ensuring minimalistic drag coefficient of 0.27. The new A-Class underlines that safety for Mercedes-Benz safety is always the top priority, with 7 Airbags. The A-Class features ESP (Electronic Stability Program), helping to minimise the loss of control of the car during emergency braking. ASR (Acceleration Skid Control), electric parking brake, ABS (Antilock Braking System), Brake Assist System, Attention Assist and Hill Start Assist in cohesion makes the A-Class one of the safest cars on Indian roads.

The A 180 CDI Style will be available at an introductory price of Rs. 21,93,500  ex-showroom Mumbai and the A 180 Sport will be available at an introductory price of Rs. 22,73,500  ex-showroom Mumbai.

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