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  • Compact Luxury Wave Strikes Indian Market with the Mercedes-Benz A-Class.
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Compact Luxury Wave Strikes Indian Market with the Mercedes-Benz A-Class.

By Motortrend India Staff   |   12 June,2013

Being the first car to introduce the lavishness and comfort of Mercedes-Benz into a hatchback, the A-Class has received huge attention in the Indian automobile market. One indication to its popularity is the bookings that the vehicle has received in the short span after its launch. In one of the press conferences recently held, it is known that the Mercedes-Benz A-Class has registered bookings for more than 400 cars and this has taken place within 10 days of its launch in the country. The feature loaded automobile had managed to be on spotlight in social networking sites and other media prior to launch and continues to be a hot-topic of discussion in various forums.

Speaking about the warm reception the car has received, Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “Already a global sensation, the success of the A-Class in India reiterates Mercedes-Benz’s stand that young India has now come of age and Indians who lead a global lifestyle today, value trendy design, dynamic driving and quality when it comes to their personal mobility preferences. The overwhelming success of the A-Class inspires us to push ahead even more aggressively with our New Generation Cars for the Indian market.”



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