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Tata Motors Announced a Customer Focused Strategy ——— HORIZONEXT

By Motortrend India Staff   |   20 June,2013

Tata Motors announced a customer focused strategy – HORIZONEXT, for its Passenger Vehicles business segment. The company unveiled eight new enhanced products, across five brands. These vehicles will soon be made available at dealerships. HORIZONEXT provides four strategies for customers: Intense product focus, Focus on world-class manufacturing practices, Enriched customer purchase experience and Consistent quality of service.

Speaking at Horizonext, Mr. Karl Slym, Managing Director, Tata Motors, said, “While the Indian automobile market has become intensely competitive, our goal is to enhance our market leadership in commercial vehicles and move to a strong podium finish in the passenger vehicle market. Horizonext is the next step in line with the company’s mission to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally. We are igniting that passion -- so that customers are central to us, in what we are offering in our products, in the manner we are engaging with them at our dealerships, and in the processes we have adopted in servicing their vehicles.”

As a precursor to future launches, the company today unveiled 8 improved and enhanced vehicles, across 5 of its key brands, to provide the best vehicle experience. These include new enhanced versions of the Tata Indigo eCS, the Tata Sumo Gold, the Tata Nano and the Tata Indica, with the additions of exciting new colours and graphic designs, enhanced exteriors, improved high-quality suspension to offer a better ride, great multimedia entertainment options and introduction of the Feather-shift gearbox (F-shift gearbox).

The company today also showcased the new CNG range –Tata Indica CNG, Tata Indigo CNG and Tata Nano CNG -- and the Explorer Edition of the Tata Safari Storme. Mr. Ranjit Yadav, President, Passenger Vehicle Business Units, Tata Motors, said, “Even as we unveil our business strategy focused on customer needs and wants, we today also showcased 8 new exciting products, across 5 brands, which is an industry first. These products clearly indicate the significant improvement we are bringing in our product quality. While we are working towards our next-generation product pipeline, today we are bringing best-in-class vehicle experience across different passenger car categories to enhance some of our great existing brands. Besides offering exciting new features, these cars will be backed by an engaging purchase experience and a transformed after-sales network".

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