India is now one of the fastest growing smartphone markets in the world and this love for technology has been seen growing rapidly among auto consumers as well. Automobiles with superior technology had been very rare in the Indian auto space until recently. Now there is a clear shift in trend, which shows increasing preference toward state-of-the-art technology loaded cars among buyers in India. So auto majors around the globe are leaving no stone unturned to capture the imagination of young potential buyers in India.
Ford EcoSport launched on 26th June, 2013, seems to have understand this fact well and made use of modern technology like Ford's Sync system which enables drivers to make a call, play favourite music and get text messages read out with voice commands. Similarly, Mahindra has featured app-controlled multimedia and voice commands in its popular XUV500. Audi India too in its upcoming S6 sedan, is likely to come with four microphones to be placed in the roof liner to make the interior of the car lot quieter and pleasant. Michael Perschke, head of Audi India said: "In the near future, we will see systems that are able to assume the complete driving task for a limited period of time, if so desired by the driver."
The competition among luxury car makers in the future looks tough in India. As more and more auto manufacturers will come up with innovative technology that suits Indian auto consumers’ needs, to grab larger share of the growing Indian auto industry.