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Audi Records Impressive Growth Rate During January to June 2013

By Sunita   |   02 July,2013

Audi, one of the major luxury car makers in India, registered 21 percent growth in the first six months of 2013. Volkswagen owned, the German auto brand says, the company was able to achieve impressive growth due to new models and expanded networks, across the nation. Total sales of the auto brand stood at 4,846 units during Jan. – June period 2013, as compared to 4,000 units sold in the corresponding period last year. However, sales figure for the month of June were lower by 4 percent, in comparison to last year. On this, the company stated, sales were higher in June 2012, owing to the launch of Q3 in India.

Michael Perschke, head of Audi India said: "Our strategy of building a strong brand, high quality network and exciting product portfolio is paying dividend in India. Our market share continues to edge higher and the gap between us and number two has widened by over 1,000 units. With the introduction of new models and dealership expansion, we are on track to achieve our targets."

Though Audi India is facing tough competition from Mercedes’s newly launched A-Class. To tackle this, the brand is soon to start assembly of its upgraded Q3, in the Aurangabad plant. The Q3 will be more competitive with enhanced engine options. To improve its portfolio, Audi India has planned to launch its S6 in the coming weeks and A3 sedan by the first of 2014. The German auto maker plans to expand its dealership network up to 34 locations by the end of 2013.

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