Depreciating rupee has made the German luxury auto maker to hike prices by 2 to 4 percent on its entire range of cars. The price hike will be effective from coming 15thJuly, 2013. Almost all of Audi models are imported as Completely Built Units (CBUs) and the falling rupee has hit the company’s margins hard. Over the last one year the Indian rupee has been sliding down by 8 to 10 percent, making things more difficult for auto manufacturers.
Michael Perschke, Head, Audi India said: "The overall market scenario is challenging. The depreciating rupee and rise in input cost have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customized and innovative finance options from Audi Finance which will make their purchase more attractive.”
With the increase prices across all Audi models. The Audi A6 price tag is likely to be higher by Rs. 1.8 lakh, Audi Q5 will see Rs. 1.52 lakh increase in its pricing, and Audi R8 will be costlier by Rs. 4.42 lakh. Even in the lacklustre Indian auto market, Audi has managed to grow by 21 percent in the first six months of 2013, selling 4,846 units as compared to 4,000 units in corresponding period of Jan. – June, 2012. Audi cars in India are becoming popular and able to garner higher market share in the luxury segment, owing to its great design, powerful performance and brand image.