Mahindra USA announced an exclusive Southeast Mahindra Assembly and Distribution Centre in January 2014, expanding the company's tractor assembly and distribution facilities located in North America. The new expanded assembly and distribution centre will continue to be located at Chattanooga, in Tamil Nadu, and will support the expanding southeast and mid-west Mahindra dealer networks.
The expanded Southeast Mahindra Assembly and Distribution Centre will be operated by Randy Topping (owner of Mahindra dealer Chattanooga Tractor and Equipment). The centre will make positive economic impact on the Chattanooga area. Southeast Mahindra will build a new facility and employ 100 people in the operation, creating 55 new jobs.
"This investment in the expansion of our North American facilities will provide the additional capacity needed to support the rapid growth of the Mahindra brand,” said Mani Iyer, President of Mahindra USA. "We look forward to continuing our successful partnership with Randy Topping and Chattanooga Tractor and Equipment, Inc.” “Broadening our operations beyond the typical scope of a dealership gives Southeast Mahindra the ability to deliver industry-best product shipping times to our customers,” said Randy Topping, President of Southeast Mahindra. “Demand for the Mahindra product line is rapidly growing in the U.S. and to support the growing market share, this will be a dedicated assembly and distribution facility.”
Mahindra became the No.1 selling tractor brand in the world in the year 2010 by providing consumers with high-quality and value-packed tractors. The auto maker is the only tractor producer in the world to win both the coveted Japan Quality Medal for excellence in Total Quality Management and the Deming Application Prize.