Ssangyong Motor, part of the Mahindra Group, has sold a total of 12,858 vehicle units in June 2013 – 5,608 vehicles in Korea and 7,250 units in exports, inclusive of CKD kits. For the 4th consecutive month, the sales uptrend continued since February 2013.
This higher sales performance was driven by the launch of the Korando Turismo, which help the company’s monthly sales exceeding 12,000 units for 3 months in a row, increasing up to 28.1% Y-o-Y basis. Cumulative sales also rose by 22.6% from January 2013, as compared to the same period last year. The uptrend is backed by better sales in Korea. The Korando brand family inclusive of the Korando Turismo has made the sales momentum higher.
Commenting on the performance, Dr. Pawan Goenka, President, Automotive and Farm Equipment Sector, Mahindra & Mahindra said: “Ssangyong’s deep insight into evolving consumer trends in Korea is helping it to drive volumes in its home market. The creation of the Korando sub-brand is another key success factor for the company that is attracting younger buyers who have an active lifestyle.”
Even exports in June grew up by 20.7% Y-o-Y and cumulative sales increased by 15.4%, as compared to the same period last year. Ssangyong’s exports grew mostly by increased shipments to Russia and Central & Southern American markets such as Chile. The company exported 18,858 units to Russia alone in the first six months of 2013, which makes the Russian market the largest export market for Ssangyong.