BMW 1 Series is soon to hit the Indian auto market and just ahead of the launch of the DYNAMIC1, BMW India offered eight lucky winners the amazing unforgettable opportunity to drive the all-new BMW 1 Series in Germany. The lucky eight winners for the all-expenses-paid lifetime experience to BMW Driving Circuit at Maisach near Munich, Germany, were chosen through THE DYNAMIC 1 EXPERIENCE contest. The winners will be driving the DYNAMIC 1 with India’s legendary Cricketer Sachin Tendulkar and Armaan Ebrahim winner of FIA GT1 World Championship race, from India.
Sachin Tendulkar sharing his experience of the new BMW 1 Series said: "The all-new BMW 1 Series is all set to give driving a new meaning and meets all my driving requirements with the incredible safety features, superb handling and fantastic braking. I look forward to driving the DYNAMIC1 in India soon." The contest was open to participants from 14th June to 30th June 2013 and got huge response with 16,000+ entries.
FIA GT1 World Championship race driver from India, Armaan Ebrahim said: "The BMW 1 series looks to be the car of the moment. A rear wheel drive car with 143 bop and an eight-speed automatic transmission gearbox will be ideal for Indian conditions and will definitely attract every young driving enthusiast in the country." Through the micro site www.dynamic1.in, the pre-launch communication of the upcoming BMW 1 Series received 200,000+ visits. It also received 70,000+ video viewers for the video where Sachin Tendulkar was talking about the BMW 1 Series. The lucky eight also got the chance to explore the ‘BMW Welt’ world of experience and an exciting display of both future trends and tradition at the 'BMW Museum'.