Indian auto major Tata is currently having a tough time in both commercial vehicle and passenger vehicle market. The company reported a decline of sales by 31.54 percent in passenger vehicle and about 10 percent fall in commercial vehicle segment during the month of June 2013 compared to its sales performance in the same month of previous year. To tackle the situation and increasing competition in Indian auto segment, Tata Motors, under the leadership of new Chairman, Mr. Cyrus Mistry, is gearing up with short term and long term plans.
The company has revealed that it has long term plans to develop hybrid, electric and alternate fuel vehicles for the country. Through these plans hybrid cars can be expected from Tata by 2020. With its HORIZONEXT strategy, Tata is focusing on all-round development of the company which includes delivering better quality products and improving customer experience by providing good services. Through this strategy Tata aims at aligning itself to global standards.
The company owned JLR Group will be launching atleast eight new or refreshed products in the months to come. Jaguar Land Rover Group is concentrating on growing markets like India, Brazil and Saudi Arabia for potential opportunities.