When major global auto brands are trying to woo customers in the hot compact car segment in India, how BMW can stay behind in the race. The German auto maker is ready to launch its BMW 1 Series by the end of 2013. And compete with one of its tough competitor Mercedes-Benz’s A-Class hatchback. The Indian auto industry has been sliding for straight eight months now, and auto manufacturers are trying to boost sales by trying out various measures. One of the measures is for sure by introducing compact cars from luxury brands in India.
The five-door hatch will have everything that carries BMW signature style and brand image but at the same time comes with affordable price tag. The fascia of the upcoming hatch will feature a shark-nose with attractive forward leaning kidney grille. On the rear side of the car, it has pushed the tail lights to give larger space for its tailgate. The BMW 1 Series will share few major components with its 3 Series sibling – MacPherson struts and Multi-link rear suspension. In its interior, the hatch will be comfortable and spacious with standard matching with X3 and 3 Series.
The upcoming hatch is likely to be powered by 2.0L petrol and diesel engines. The diesel engine will churn out power at 151 bhp, whereas the petrol engine is likely to generate 150 bhp of power (which may later upgrade to 168 bhp). The new BMW 1 Series hatch will get its engine from BMW X1. The BMW 1 Series has been in international auto markets since 2011 and it is expected to reach India by end of this year. The hatch will be locally assembled and may be available between Rs. 20 lakh – Rs. 25 lakh.