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Mahindra and Apollo Tyres Flagged Off the Monsoon Challenge Rally

By Amithash Bhatt   |   25 July,2013

Nothing can be more thrilling than a motor sport event happening in monsoon in one of the toughest road conditions with some of the best SUVs as participants. The Monsoon Challenge 2013 organised by SUV major Mahindra and Apollo Tyres has flagged off from the IT capital of India, Bengaluru. This is a TSD event where time, speed and distance play a crucial role for the participants. The event is organised specifically for Mahindra vehicles and 30 enthusiasts can take up the challenge. The rally will cover 1000 km in 3 days and the route, which is planned by Mahindra Adventure and Indian Motor Sport Club, starts from Bengaluru and passes through Shimoga and Mangalore before reaching Goa.

Mahindra Adventure, a unit which organises rallies and off-roading events across the country, has planned the Monsoon Challenge where rallyists will be battling against odds of nature with their Mahindra SUV while trying to strike the balance between time, speed and distance. The prize money for this event is Rs. 13 lakh which is one of the highest amounts provided for a rally event in India. Mr. Satish Sharma, Chief, India Operations, Apollo Tyres Ltd. present during the occasion commented, “With the Monsoon Challenge, we continue to strengthen our partnership with Mahindra & Mahindra and share a common platform to showcase our respective high performance products. Events like the Monsoon Challenge help us to connect with demanding customers and validate the performance of our SUV range of tyres on varied road conditions including dry and wet conditions. Further, with Apollo’s commitment to make the safest product for its consumers, backed by global R&D in Europe, we wish all the participants a safe driving experience.”

Vivek Nayer, Chief Marketing Officer, Automotive Division, M& M Limited said, “In keeping with our promise of providing adrenaline pumping challenges, we are pleased to unleash the third edition of Monsoon Challenge 2013 in association with Apollo Tyres, under the umbrella brand of Mahindra Adventure. This Challenge promises to be one of the biggest TSD rallies in terms of the prize money on offer. Through these TSD rallies, it is our aim to provide exciting opportunities to engage the changing mindsets, aspirations and lifestyles of upwardly mobile Indians. The journey also aims to celebrate the monsoon vistas of incredible India as it passes through some of India’s most exotic locales. So here’s your chance to get in the driver’s seat and get ready to get lost.”

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