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Maruti to Enter the LCV Segment in Two Years with a New LCV

By Sunita Devi   |   29 July,2013

Maruti Suzuki India will enter the light commercial vehicles (LCV) segment and the upcoming LCV might hit the Indian market within two years. Developed on the platform of Suzuki Motor Corp (SMC)'s Carry, the upcoming LCV is already sold in foreign markets such as Indonesia, China and Pakistan. The LCV will be available in both diesel and CNG variants. Maruti Suzuki India has not yet decided what the new LCV will be named. Carry had been in the Indian auto space during the early years of Maruti in India but launch of the LCV was dropped due to lower booking numbers.

Maruti Suzuki India (MSI) Chairman R C Bhargava told reporters here, "It was planned in our original agreement (with SMC) in 1982 that the Carry LCV would be launched in India but at that time, due to poor response from the market, it was shelved. Now the situation has changed and the board has given approval to go ahead for launching the LCV in India." He further added, "In the last two years, we have seen a demand for such LCVs growing in India and we think we can offer a superior product in the segment as Suzuki has been doing for years globally."

Maruti India’s decision to foray in the LCV segment was part of its portfolio diversification plan based on the auto maker’s strengths and also de-risking business in the present sliding auto market. MSI Managing Director and CEO Kenichi Ayukawa said the diesel variant of the LCV will be produced in India, but which plant is not yet decided.


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