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Chrysler's New Jeep Cherokee Launch Delayed by a Month

By Sunita Devi   |   31 July,2013

Launch of the much anticipated Chrysler's new 2014 Jeep Cherokee is delayed by a month to fix calibration issues with the four-wheeler's nine-speed transmission. Production of the Jeep Cherokee was started on 24th June, at Chrysler's assembly facility in Toledo, Ohio. As per earlier plans, the auto maker had planned to start selling the Cherokee in August 2013, which now is postponed to September. The Cherokee will be the first vehicle to use the 9-speed automatic transmission, developed by Chrysler with German supplier ZF Friedrichshafen AG.

Chrysler is an affiliate of Fiat. The Cherokee will also be the first Jeep vehicle to be built on a Fiat SpA platform. Fiat-Chrysler CEO Sergio Marchionne announcing Chrysler's second-quarter results on a conference call with media and investors said: "These things go on all the time in any product launches and they go on with a certain degree of frequency.” Cherokee's success is critical for Chrysler’s success in the auto world. The new Cherokee replaces Liberty which was stopped in last August. The auto manufacturer is planning to produce 2,40,000 units of Jeep per year. On 30th July (Tuesday), the company has lowered its profit forecast for 2013 between $1.7 billion and $2.2 billion from $2.2 billion.

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