Ford India plans to celebrate Figo’s new milestone of crossing 3,00,000 units sales mark in its 3rd year of market launch by opening five new dealerships in tier II and III markets. The auto maker also plans to celebrate this milestone with its consumers in the festive month of August. The new dealerships in tier III cities includes Gaya, Anand, Solan, Sri Ganganagar and Sikar and new dealership facility will also come up in Kochi and Faridabad. Ford Figo is one of the top-selling cars in India and is exported to over 37 markets outside India. Ford is committed in making India a world-class manufacturing hub.
Joginder Singh, president and managing director, Ford India said: “The Figo continues to be a game-changer for Ford in India and has helped position Ford as a significant player. We debuted in the small car segment with the Figo and continue to offer a compelling choice for customers who want a vehicle that offers a quality, safe, fuel efficient and substantial value package. Today, as we celebrate the 300,000 sales milestone, I thank our customers in India and international markets for making the Figo their product of choice and placing their confidence in the Ford brand.”
Figo is known for its best in class quality features and value for money proposition and interestingly 65 percent of its owners are first-time car buyers in India. As per the prestigious 2013 J.D. Power Asia Pacific India Vehicle Dependability Study, Ford Figo has been rated as India’s most dependable premium compact vehicle. The compact car was listed as the Most Awarded Car-ever in India in its debut year in the Limca Book of Records 2012.
“The Ford Figo has been one of the pillars of the Ford brand in India. As we celebrate this wonderful moment with our customers, we are very excited to grow our dealer footprint in the hinterlands and open several new Figo dealerships across the country. These additions to our dealer footprint are part of our aggressive expansion plans of reaching closer to customers in India.” Ford India in its plan to reach out to its customers will expand its dealer network to 265 sales and service outlets in 142 cities across India.