Now in its 3rd season, the Volkswagen Polo R Cup has new sponsors for the year 2013. ZF Group, which has been part of the racing series since 2010 powering vehicles with its shock absorbers, has now become the official sponsor of Volkswagen Polo R Cup 2013. The Friedrichshafen based company, ZF, which is known for its contribution in the automobile industry, is associated with other popular global racing events like Formula1 and 24 Hours of Le Mans. This new partnership with Volkswagen India will increase its brand awareness in the sub-continent.
Mr. Prithviraj Siddappa, Head of Volkswagen Motorsport India, speaking about the new association, said,” Volkswagen Polo R Cup, which is in its third season and has grown to be one of the most popular race series in India. ZF’s association with Volkswagen Polo R Cup India started with the debut series. Since then all the racings cars have been equipped with the ZF Shock Absorbers, specially designed by the ZF Race Engineering team based in Germany. Under these circumstances, it is a great asset for Volkswagen to establish a partnership with ZF Friedrichshafen AG, which has 100 years of experience in motorsports in Europe. Together with ZF, as well as other partners and teams, we would like to further develop Volkswagen Polo R Cup for the future.”
Dr. Stefan Sommer, CEO of ZF Friedrichshafen AG, also revealed his views about the partnership to say, “The connection between ZF and Volkswagen Motorsports in India is an extension of the global association between these two partners. The Volkswagen Polo R Cup series is the perfect stage for us to demonstrate the technical excellence of ZF products. With wide media coverage and a high level of attendees at the race events, Volkswagen Polo R Cup is also an excellent platform for further communication measures directly aimed at the Indian market. We furthermore aim to contribute to the further evolution of motorsports in India using the experience and expertise we have gained throughout the world, especially in Europe.”