As the new Octavia gets its first unveiling in India today another bit of news coming in is that Skoda has started production of this new luxury sedan. Today sees the first of the latest generation of Octavia’s roll off the production lines from the Indian plant in Aurangabad.
“The new ŠKODA Octavia is now being produced at purpose-built facilities in one of the international growth markets. By far our most important model in the Indian market is also an engine of growth for ŠKODA,” says ŠKODA CEO Prof. Dr.h.c. Winfried Vahland.
With the launch of the new Octavia, the Czech car maker in India follows on from the first-generation Octavia. Between November 2001 and October 2010 44,900 Octavia’s were bought during this period alone. “At its premier in 2001, the first Octavia redefined its segment in India,” says Vahland.
Sudhir Rao, Managing Director, ŠKODA Auto India, said, “The ‘Octavia’ model line launched ŠKODA in the country 12 years ago and has enjoyed a cult status in India ever since. The Octavia instantly became a game changer in the segment and revolutionized the Indian automotive industry. Since then ŠKODA has come a long way in the Indian market and the Octavia has always been the heart of our brand. Now, with the new-generation Octavia, which will be introduced in India during the festival season, we promise all of this and much more.”
The new Skoda Octavia is being produced at the Indian Skoda factory in Aurangabad and will join the Superb, Yeti and Laura which are already being manufactured. The Octavia as you will know is an important product and will be very crucial for Skoda’s India operations. The third generation Octavia is bigger and better than ever and aims to give its rivals a hard time.