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Renault India Launches ———Gang of Dusters——— Initiative to Elevate Duster Ownership Experience

By Sunita Devi   |   13 August,2013

Renault India in its endeavour to provide an exciting, adrenaline-filled experience to Duster owners, today announced the launch of the ‘Gang of Dusters’ initiative, which offers Duster customers and their families a thrilling opportunity to enjoy adventurous long drives across India with the Renault team. This exciting program will start from Mumbai on 15th August, 2013, during the Independence Day weekend.

The West Coast Expedition, the first of the many drives that comes as part of the Gang of Dusters initiative, will start from Mumbai where owner-driven Dusters will travel through Panhala, Dandeli, Goa and Kolad before reaching back on 19th August, 2013 in Mumbai.

 “After creating a new segment and reshaping the perception of Indian drivers about SUVs, the Renault Duster has been one of the most popular vehicles in the country over the past year and has won over nearly 60,000 owners”, said Sumit Sawhney, Executive Director, Marketing & Sales, Renault India Pvt. Ltd. “The Gang of Dusters is a celebration of a fabulous year and an opportunity for us share with Duster owners a sense of freedom and excitement with an adventurous drive and welcome each and every one of them into the Renault family.”

During the thrilling and engaging drive, participants will have the chance to meet and share their experiences with other Duster owners and drive enthusiasts. In addition, participants will visit historic sites, talk to a rally expert, go on a wildlife safari, go rock climbing, take part in impromptu rallies, interactive service sessions and build rafts, among others. After the West Coast Expedition, the Gang of Dusters initiative will continue with regular drives organised for Duster owners across India, in the coming months.



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