India’s largest exporter and the 2nd largest car manufacturer Hyundai Motor India Limited, announced its partnership with KidZania India, (an indoor theme that engages kids through real life roleplay). Under this agreement, the auto maker will establish the first Kids Driving School in KidZania Mumbai, targeting children who fall under the age group of 4 to 14 years. The partnership of Hyundai with KidZania Mumbai includes - Department of Motor Vehicle (DMV), Car Dealership & Driving Street, which will empower young drivers of India through an authentic driving experience.
Through the youth engagement program, Hyundai plans to offer first-of-its-kind driving programme where kids can learn to drive with responsibility by learning traffic safety guidelines. Kids who pass their driving test will receive a license which will be valid in KidZania and will be allowed to drive battery operated cars at Hyundai driving street. Also the Hyundai Car Dealership kids can become a car designer or an auto consultant. These initiatives by Hyundai are meant to make children learn different aspects of driving and the automobile industry.
Mr. Nalin Kapoor- Sr. General Manager & Group Head Marketing, commented, "We are delighted to be associated with innovative edutainment concept by KidZania. Hyundai has always been on the forefront in innovation marketing and this is one step in this direction. Unified with reality and entertainment, this initiative will provide tutoring to kids on the automotive industry in an informative and fun way. This type of knowledge embraces the understanding of road traffic rules, basic driving skills, and responsible approach towards the safety. As a responsible corporate we want to emphasis on the importance of safe driving, and through this innovative marketing platform we will communicate the message of safe driving to all the children."
Mr. Viraj Jit Singh Chief Marketing Officer KidZania India, commented, "We are extremely excited about having Hyundai Motor India, a globally successful brand partner us on the 3 auto related activities. Hyundai is aligned with our philosophy of social responsibility. The Hyundai DMV Road safety program at KidZania Mumbai will through the use of top of the line simulators empower the next generation of drivers in India with road-etiquette, social responsibility and know-how of traffic rules."
Hyundai’s innovative initiatives with KidZania India are sure to help kids to learn the importance of safe driving and various aspects of the auto industry.