Mercedes-Benz India's announcement to increase prices across its entire range of vehicles didn't come to us as shocking news, as it was inevitable with falling rupee value against the dollar. The Indian rupee reached a record low point on Wednesday at 68.85 per dollar. Mercedes-Benz’s new price revision will range between 2.5% - 4.5%. Clearly, the rise in price was due to unfavourable conditions such as exchange rates, rising input costs and higher import duties that had hit hard the profit margins of the auto maker.
Under the new price revision - the A 180 CDI luxury compact will cost Rs. 22.05 lakhs, B 180 CDI Luxury Tourer at Rs. 23.50 lakhs (hiked by 4%), C-Class 200 CGI Avantgarde luxury sedan at Rs. 32.25 lakhs (2.5% higher), E-Class 200 CGI Avantgarde at Rs. 42.16 lakhs and the ML-Class 250 CDI luxury SUV will be available at Rs. 50.98 lakhs (higher by 4%).
In its efforts to improve sales, the luxury brand has introduced financial solutions such as ‘Flexinomics’, ‘STAR Supersonic’ and ‘STAR Agility’ which makes owing a Mercedes-Benz an affordable proposition in India. The auto maker also offered affordable service packages and Extended Warranty Programmes to woo more of the Indian elite customers. Through STAR CARE programme warrantable repairs are offered up to three years without any mileage limitations and under Star Care Plus the company offers 4th year extended warranty which enhances resale value of the vehicle. Mercedes-Benz India is the only luxury auto maker to offer Road Side Assistance (RSA) Packages as a standard offering for 3 years which can also be purchased for the 4th and 5th year individually.