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Jaguar Land Rover Continues Impressive Sales in August

By Sunita Devi   |   10 September,2013

Jaguar Land Rover, the United Kingdom’s leading premium luxury car manufacturer sold 27,852 units in August which is its best August sales performance with 28% higher sales in comparison to last year. The auto maker sold 2,69,653 units in the first eight months of 2013 which is 16% higher. The auto maker’s China Region sales were up by 43%, North America up by 40%, Asia Pacific by 35%, UK up 36%, and overseas markets up by 18%. Sales were up for the first eight months of 2013 where Asia Pacific sales were up by 29%, the China Region by 21%, North America up by 18%, the UK by 16%, Europe by 5% and other overseas markets up by 19%.

Commenting on the August performance Phil Popham, Jaguar Land Rover Group Sales Operations Director said: “August has proven to be another incredibly strong month for Jaguar Land Rover with sales growth from both our established and new model lines. The Jaguar XJ and XF, the Range Rover Evoque and the Land Rover Freelander are up significantly whilst the new Range Rover and F-TYPE continue to attract new buyers to our brands. This is further evidence that we are offering customers our most accomplished product line up to date.”


Jaguar sales volumes stood at 5,405 units, up by 92% due to strong demand from all XF derivatives. Both XF sedan and Sportbrake sales were up by 91% with the XF sedan accounting for 50% of all Jaguar sales in the month of August. Jaguar performance in August remained robust in all of the major regions: Europe up 75%, the China Region up 278%, the UK up 37%, North America up 70%, Asia Pacific up 28%, and other overseas markets up by 46%. In the first 8 months of 2013, Jaguar sold 49,198 vehicles with 38% higher sales. In the China Region sales increased by 112%, North America up by 33%, the UK up by 24%, Asia Pacific by 23%, Europe by 19% and other overseas markets were up by 27%.

Land Rover

Land Rover sold 22,447 units of vehicles which is up by 18%, in August. Sales performances were strong across the new and refreshed line-up with solid performances from Evoque and Freelander up 34% and 23% respectively. Asia Pacific sales were up 37%, North American up 31%, the UK up 36%, the China Region up 25% and other overseas markets up by 15%. Sales performance was down by 11% in Europe due to Range Rover Sport run out. Till date this year, Land Rover sold 2,20,455 vehicles which is 12% higher. Positive sales performance were recorded in major regions such as Asia Pacific up 31%, the China Region up 10%, the UK & North America both up 14%, Europe up 3% and overseas markets up by 19%.

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