PT Tata Motors Distribusi Indonesia is participating in the 21st Indonesian International Motor Show with an outdoor booth at OD1 and an Indoor booth at Hall C3 PC8. The indoor booth spreading across 700 square metres and the outdoor booth across 1110 square metres would be the second biggest display area at IIMS 2013. Taking cues from Horizonext (Tata Motors' customer focused initiative) and Play Strong (the auto maker's brand campaign theme in Indonesia).
Biswadev Sengupta, President Director of TMDI said: “Tata Motors has always been at the forefront of the global automotive industry, pioneering products and services, enthusing and exceeding customer expectations, for many years, with many segment and industry firsts to its name."
Tata Motors' continued its efforts to improve vehicles and enhance driving experience with better safety features. Through the Horizonext, the auto maker has tried to develop products and services with improved technology. A total of 13 commercial vehicles from TDMI will be introduced at the IIMS before launching these models in the Indonesian market. Also modified versions of Tata Aria, Tata Vista and Tata Safari Storme will be introduced for the Indonesian market.