We had told you about the Ambassador Encore some time back and more news coming in is that it has been formally launched by Mr. Madan Mitra, West Bengal’s Minister for Transport & Sports. The Ambassador Encore base model has a 1.5-litre diesel and it has been priced at Rs 4.98 lakh. Buyers in the normal replacement taxi segment will be able to avail the usual benefits as in the past. It is also available in ‘no-refusal’ taxi category with air conditioning and power steering.
Mr. Uttam Bose, Managing Director & CEO, Hindustan Motors Ltd., stated, “It is a game-changing offer from HM which has always accorded highest priority to customers’ needs and value. The company made significant investment in terms of money and man hours to develop its 1.5-litre diesel engine of BS IV emission standards with OBD (on board diagnostics) 2. Through value engineering and cost-efficient manufacturing, HM is offering Ambassador Encore at this amazingly low price without any compromise on quality. And that too at a time when the economy and particularly the automobile industry are passing through difficult times, sales are falling, margins are getting squeezed and most automobile companies are announcing price increases.”
“We are confident that the introduction of Ambassador Encore in the taxi segment will also create more work opportunities for West Bengal’s youth in keeping with the state government’s plans and the Chief Minister’s mission poribartan,” Mr. Bose added.
Hindustan Motors is increasing production to meet demand for the Encore plus it has tied up with several banks for financing of the Encore.