Mercedes-Benz India's customer centric ‘StarDrive Experience’ was organised at Nagpur for the first time. Held on 21st and 22nd September 2013, the thrilling event was held at the Jain International School on Kamleshwar Road. ‘StarDrive Experience’ is in its fourth year and was organised to highlight the safety and high-tech features which Mercedes-Benz cars in India carries. Through this event, Mercedes potential and existing customers can learn on important safety aspects on how to stay safe and controlled on critical road situations. Also the event exhibit power and performance capability of Mercedes off-roaders such as ML-Class & GL-Class and flagship sedans like Mercedes E-Class. This unique event gives Nagpur participants the opportunity to experience world-class safety technologies such as Hill Hold Assist, AIRMATIC suspensions, Downhill Speed Regulation (DSR) and PRO-ENGINEERING Package, among others.
Speaking of this initiative, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented, “The StarDrive Experience is one of Mercedes-Benz’s the key customer outreach programs and it has received great response from our customers across markets. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive for Mercedes-Benz India and the fascinating brand experience provided to our valued patrons is one of the key pillars of our strategy. With our strong and impactful product launches we have achieved great success and we are confident of continuing this momentum through till the end of the year. Platforms such as StarDrive Experience, we believe are critical to accomplishing our goals for the Indian market.”
StarDrive Experience 2013 is one of Mercedes’ strategies to give brand experience to its increasing number of customers in India. The event was started at Nashik and will travel across different Indian cities such as Bangalore, Indore, Delhi etc. Lucky winners of the StarDrive Experience 2013 wins a ticket to the upcoming Indian Grand Prix in Delhi and another winner can be a part of the AMG Driving Academy. Mercedes efforts to connect more with its customers through such exciting events and brand engagement activities develop positive brand image among its customers.