Mahindra has joined many car manufacturers who have now increased their prices. In Mahindra's case the price hike is up to 2% for both its passenger as well as its commercial vehicles. Across the model range the price hike will vary from Rs 6,000 to Rs 20,000. All this means that various Mahindra SUV's will now be more expensive.
Commenting on the price hike, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “We have been holding back prices for a while but now it has become necessary to raise them due to increasing input costs, devaluation of the rupee and increase in some raw material costs. As always, Mahindra remains committed to its customers”.
The price hike will come into effect from October 1, 2013. The reason for this hike have been primarily due to higher input costs, devaluation of the rupee and increase in some raw material costs. As seen in the August sales figures, the above mentioned factors have been a challenge for auto companies like Mahindra.