Mercedes has been aggressive this year with an onslaught of new products and that strategy has been paying off as it has announced a strong 58% year-on-year growth for the period July-September 2013. In total Mercedes sold 2696 units as against to 1703 units in the same period last year.
Mercedes-Benz India also registered a robust 31% growth in the first nine months of 2013 compared to same period last year, selling 6461 units (Jan-Sep 2012: 4938 units).
Till now Mercedes has had six launches this year starting with the G 63 AMG, the new GL-Class,the A-Class, the B-Class CDI, the new E-Class and lastly the mighty E 63 AMG. Plus there has been the launch of the ‘Made in India’ GL-Class which brings down the price and which has already high demand.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on this strong performance, “Fundamentally strong brands like Mercedes-Benz perform robustly amidst challenging market conditions and it reiterates the fact that the Three Pointed Star remains to be the most preferred luxury auto brand amongst customers. Our Year of Offensive strategy yielded satisfactory result as we continue to improve our strong performance with each quarter, amidst one of the toughest market situations faced by the industry. Our fascinating product range, qualitative network expansion coupled with industry best cost of ownership programmes helped us achieve significant customer confidence. We are confident of maintaining this positive momentum for the remaining quarter and achieve our targeted growth for 2013.”
Now looking ahead Mercedes has an even more exciting line-up of launches like the new S-Class, the CLA and later the GLA. Thus it seems the good times will continue for the three pointed star.