Mercedes-Benz has been on a roll not just in India but all over the world thanks to desirable models like the new A-Class. The appeal and worldwide value of the Mercedes brand is something that is not hard to fathom. Further proof includes the fact that Mercedes-Benz remains the world's most valuable premium automobile brand in 2013. It is also 11th among the "Best Global Brands 2013" as identified by US brand consultancy Interbrand, making it the most valuable European brand.
The brand value of Mercedes-Benz has risen by six percent in comparison to 2012, to 31.904 billion dollars.This year has been successful for Mercedes both in India and as well as the rest of the world with the debut of important products like the new S-Class and the GLA in the worldwide market. "Best Global Brands" are identified by Interbrand annually.
The study is considered by leading CEOs worldwide to represent the competitive benchmark for the value of international brands. The study is designed to identify the world's 100 most valuable brands.