Mercedes-Benz India today launched ‘My Mercedes’. ‘My Mercedes’ is all about the Ownership Experience. Mercedes-Benz India also inaugurated its largest works shop in North India, that of T&T Motors Gurgaon. The service facility was inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, Devdutta Chandavarkar, Vice President, After Sales, Mercedes-Benz India and Vidur Talwar, Managing Director, T&T Motors.
'My Mercedes' is an after-Sales program which contains various important after sales benefits like extended warranty for three years without any mileage restrictions. This program can be further extended for the fourth year at a minimal price without any mileage limitation under the STAR CARE Plus. There is also the STAR EASE Service package, which maintains the cost of maintenance.
Another initiative is the National Remote Diagnosis Centre (NRDC) which is a concept where Mercedes-Benz technical experts in Pune will be able to assist technician from any location in India in vehicle diagnosis with the aid of high-end technology. This includes the audio-video communications with the technicians and also Mercedes-Benz technical experts being able to take the control of the diagnosis unit through remote access resulting in faster resolution of the problems. This concept is planned to be further used for the on-job trainings as well.There is also the Road Side Assistance programme plus now there is an online service booking system. Now one can just scan the QR code through a smart phone or tablet or log in to Mercedes-Benz India homepage to book a service for the vehicle.
All this is Mercedes's way of improving customer service. This year has been the year of offensive for Mercedes in India and this new initiative will only strengthen Mercedes's position in India. Next year Mercedes plans to bring in the CLA and new S-Class and later the new Mercedes-Benz GLA will further boost Mercedes sales in India.