The vehicle was launched in 2000 and it has been the only SUV in the list of the top 10 best selling cars. It has also been the highest selling SUV in the country since the last 7 consecutive years. The Bolero had also topped the TNS Automotive Total Customer Satisfaction Study in 2012. Pravin Shah, Chief Executive of the Automotive Division at Mahindra & Mahindra Ltd. commented on the occasion saying, “Having sold over 6.5 lakh units since inception and ruling the roads for 13 years, the Bolero has transformed the SUV space in the country. Over the years, the Bolero has been updated and evolved with the changing lifestyle and aspirations of its customers resulting in its growing popularity.”
Mahindra has always kept at upgrading the Bolero so that it remains up to date. The m2DiCR engine powering the current Bolero is punchy but efficient at the same time. The vehicle also includes features such as an engine immobiliser, a driver information system, new wood-finish centre console and new seats.