FIAT India has inaugurated its exclusive dealership - DRS Motors Private Limited, 12/7 Mile Stone, Mathura Road, Sarai Khwaja, in Faridabad, PIN Code – 121003. The new Fiat facility is built on 2650 sq ft to display 4 models and has a 7000 sq ft modern workshop.
Mr. Ravi Bhatia inaugurated the dealership and said: “FIAT India views Faridabad as a very strategic market and the inauguration of an exclusive dealership is in accordance with our strategy to capitalise on this potential. We are confident that our association with DRS Motors Pvt Ltd will play a crucial role in identifying the customer base and enhancing customer experience in Faridabad. With DRS Motors Pvt Ltd, we are associated with a partner who has over 20 years of experience and market knowledge of the automobile trade.”
FIAT India is continuing in its expansion plans and has inaugurated 80 exclusive dealerships and expects to reach 100 by the end of 2013. We have earlier also reported on Fiat India opening dealerships which shows its intent in improving customer service and expanding its reach.
Recently Fiat launched the Linea Classic (pictured above) and has a lot more in store for us in the coming months. We can expect the new Linea plus the launch of the Jeep Brand plus the launch of the performance brand and maybe a new MPV or even a compact SUV.