German auto firm BMW has announced that they will bump up prices across the entire BMW and Mini product range effective from 1st January, 2014. However, for potential customers looking to take delivery of their car before the New Year, BMW Financial Services India and Mini Financial Services India will offer customised financial solutions.
The price hike will be in the range of 7% to 10% and will affect all the BMW and Mini models – both locally made and CBU versions. Mr. Philipp von Sahr, President of BMW Group India said, “BMW is the strongest and the most trusted luxury automotive brand in India. We offer our customers exclusively authentic premium luxury products, which are differentiated by their emotional appeal, uncompromising engineering, innovative technology and outstanding quality. Premium is beyond mainstream. It sets the pace, demands the right ideas, fortitude and determination. At BMW Group, we believe that both profitability and growth are essential for a win-win situation at the end. We are making price decisions with all due care and consideration ensuring that they pay off in the long run.”
The BMW 1 series, 3 series, 5 series, 7 series, X1, X3 and the Mini Countryman are produced locally at BMW’s facility outside Chennai in Tamil Nadu. All other models, including the BMW M5 and the BMW 7 series Individual, are imported as completely built up units (CBUs).