According to the J.D. Power Asia Pacific 2013 India Initial Quality Study (IQS) results that were released yesterday, new car customers in India are more often selecting vehicles with lesser problems with initial quality.
The study found that the sales volumes of automakers that have quality better than the industry average initial quality have increased by an average of 6% since 2011. In contrast, automakers whose customers report more quality problems than average have experienced an 8% decline in sales during the same period. The study examines more than 200 problem symptoms covering eight car categories that are listed in order of frequency of reported problems - engine and transmission, vehicle exterior, driving experience, HVAC (Heating, Ventilation and Air Conditioning), features, controls and displays, vehicle interior, seats and audio, entertainment and navigation systems.
Honda and Toyota each have three models that rank highest in their respective segments. Honda models receiving awards are the Brio, Amaze and the City. Toyota receives awards for the Innova, Corolla Altis and the Fortuner. The Hyundai Santro ranks highest for the second consecutive year in the compact car segment. Maruti Suzuki’s Alto 800 (entry compact) and Swift (premium compact) rank highest for the second consecutive year in their respective segments. “Given the extreme summer heat in most parts of India, the HVAC system is widely used in vehicles,” said Mohit Arora, Executive Director, J.D.Power Asia Pacific. “Therefore, an efficient and reliable system is important and focusing on reducing related problems—such as rear seat AC effectiveness—will likely go a long way in lifting owner perceptions of initial quality.”