Mahindra revealed its sales numbers for the month of november and it stood at 39,255 units which is a decline of 18 percent as the same month last year saw 48,143 units sold. The passenger vehicles saw a big drop as 16,771 units were sold in November 2013, as against 24,604 units during November 2012.
The company’s domestic sales stood at 36,261 units during November 2013, as against 46,755 units during November 2012. The 4-wheelers commercial segment had sold 13,186 units while the 3-wheelers segment clocked 5,861 units in November 2013.
It was good for exports though as it was 2,994 units as against 1,388 units in November 2012.
Speaking on the monthly performance, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “Post the festive season month of October, the auto industry has turned to further de-growth and continues to remain subdued.
Unless some concrete measures are provided for its revival, we do not foresee any immediate turnaround. Factors such as increase in input costs and the depreciating rupee have not helped in any way. At Mahindra, we continue to focus on operational excellence to augment our overall performance and remain cautiously optimistic of the situation”.
It seems clear that for a big turnaround some measures need to be taken quickly here as the industry badly needs it. Speaking of Mahindra they recently launched the Mahindra XUV500 W4 variant which is a stripped down variant.