Ford is bringing back its unique customer retail event this December to heighten the car purchasing experience. On the 5th of this month, Ford dealerships all across India will remain open from 8AM till midnight.
Customers will be given offers and assured gifts on booking a Fiesta, Figo, Fiesta Classic or an Endeavour. These gifts and special offers include LED TVs, microwave ovens, washing machines, refrigerators and so on and will be worth a total of Rs. 3.5 crores; all on a single day! Upon booking any of these cars, the buyers will be a given a coupon and once the unique code on the coupon is texted to a particular number, they will instantly get to know what gift they have won.
Joginder Singh, President and MD, Ford India commented saying, “At Ford we go the extra mile to delight the customer as is evident with our exciting product portfolio. Great Products have to be complemented with innovative customer engagement experiences. The Midnight Surprise campaign is our way of reinventing the car purchasing experience. We have been encouraged by the enthusiastic response received year after year to this unique campaign. This December we have enhanced the campaign to ensure more benefits and enable more customers across the country to experience our range of quality, safe and technologically advanced products.”