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Axalta Coating Systems Rebrands DuPont Refinish as Cromax

By   |   05 December,2013

Axalta Coating Systems revealed the new brand name for its popular product DuPont Refinish, a global brand of automotive refinish systems. Henceforth, the DuPont Refinish product will be known as Cromax. The company will also get a new logo.

The Cromax name and the new logo will provide a fresh, new look to company’s line of refinish products. On the occasion of the launch, Mr.Shaver, Chairman and CEO of Axalta Coating Systems explained, “Cromax is already an established, well-known product name in our key markets. We are elevating the Cromax name to include a portfolio of products. Together, these products provide choices to our customers to support them from the front of the body shop to the back.”

Cromax now includes all the product lines that have been part of the DuPont Refinish franchise, namely Cromax Pro and Centari. Although the introduction of the new Cromax name occurs today, the complete roll out across the entire portfolio of products will take some more time. In the coming months, more information about the product will be communicated. The new product labels will begin to appear in 2014, subject to locations and in the meantime, all products, colour tools and other resources with the DuPont Refinish name will continue to be used by importers, distributors and body shop customers.

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