Jaguar Land Rover will become the first British carmaker to open a manufacturing facility in Brazil due to an agreement between the company and state authorities to build a plant in the State of Rio de Janeiro. The construction of the plant has been signed by Phil Hodgkinson, Global Business Expansion Director of Jaguar Land Rover, and Sergio Cabral, State Governor of Rio de Janeiro.
Dr Ralf Speth, CEO of Jaguar Land Rover, said, “Brazil and the surrounding regions are very important. Customers there have an increasing appetite for highly capable premium products. This new programme will enable us to bring exciting new vehicles to them, with outstanding British design and engineering, creating a world-class Jaguar Land Rover facility incorporating leading premium manufacturing technologies.
We have established excellent working relationships with the State of Rio de Janeiro, the City of Itatiaia & the Rio de Janeiro State Industrial Development Company and we look forward to attracting new customers to our business in this important market.”
The total investment is of R$750m (£240m) by 2020 and construction will start around mid-2014 with the first cars rolling of the production lines in 2016, , subject to the final approval of the plans from the Brazilian Federal Government under its Inovar-auto Programme.
The new plant will have a capacity to build 24,000 vehicles annually for the Brazilian market. In 2013, Jaguar Land Rover sales in Brazil have increased by more than 40% to 9,549 vehicles in the 10 month period. The best-selling models in Brazil are Land Rover Range Rover Evoque, Freelander and Discovery.