Tata Motors today announced that the Nano has been awarded for being the Most Trusted Brand in The Brand Trust Report, India Study – 2013. This study lists 1,100 most trusted brands from 211 categories from among the 19,000 unique brands generated in the study. This is mostly due to the makeover that the Tata Nano received earlier in the year and the strong marketing strategy that backed it up.
On receiving the award, Ms. Delna Avari, the Head of Marketing Communications, Passenger Vehicles, Tata Motors said, "We are honoured to be recognized as India's most attractive and most trusted Brand by Trust Research Advisory. These awards demonstrate how customers recognize the tremendous quality and value, reflecting the incredible competitive strength of the brand Nano. We had introduced additional features in the Nano, keeping our customers central in the product development phases. Repositioning the brand Nano, backed by a strong go-to-market strategy and great communication campaign has further helped us build the consumer connect. This eventually led to building trust which is significant for us. This recognition makes us believe that we are on the right track of providing value to our consumers.”
The Brand Trust Report, India Study is an annual study based on a primary research conducted across Indian cities based on Trust Research Advisory's 61-attribute Trust Matrix and research associations with the Indian Statistical Institute. It is a report on the most trusted brands and has 3 million data points, targeting more than 2505 consumer influencers, based on the primary syndicated data, collected from 16 cities, across India.