Japanese car firm Nissan announced a price increase across its entire model range of vehicles in India with effect from January 2014. The price hike will be between 2% and 4% and it is being implemented to lessen the impact of the escalating costs of raw materials and depreciation of the rupee.
Commenting on the price hike, Richard Spitzer, the acting Chief Operations Officer of Hover Automotive India (the national sales company of Nissan) said, “Although the rupee situation seems to have stabilised, the higher exchange rate has impacted costs all around, making price increase inevitable. Inflation-led rise in input costs and raw material costs also cannot be ignored at this point. The price increase is marginal and we assure our valued customers that we will continue to offer them globally renowned products at affordable prices.”
Nissan in India have been aggressively expanding their model range to cover the hatchback, sedan, MPV, SUV and sports car segments. This price rise will affect all their cars – Micra, Micra Active, Sunny, Evalia and Terrano.