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Mercedes-Benz Inaugurates Centre of Excellence

By   |   11 December,2013

Mercedes-Benz India today inaugurated its state-of-the-art Centre of Excellence located within the company’s production facility at Pune in Maharashtra. Created especially for its customers, the Centre of Excellence is a showpiece of modern luxury and luxury car experience.

The Centre of Excellence features a dedicated helipad that will be used by their set of customers who want to fly-in and fly-out, providing them highest level of convenience and ease in purchasing their desired car. The building houses the latest high-performance Mercedes-AMG range of vehicles such as SLS AMG, SLK 55 AMG, E 63 AMG, G 63 AMG and also other cars like SLK-Class and CLS-Class. Customers will not just be able to experience their favourite cars, but also personalize it with their style using the iConfigurator. The iConfigurator enables customers to preview the entire range of Mercedes-Benz and AMG car portfolio digitally and experience the look and feel of the exterior paints, upholstery and alloy wheels. Further, customers can personalise their cars by their choice of leather, stitching colour and pedals as well.

Matthias Lührs, the Chairman of the Board of Management at Mercedes-Benz India and Vice President of Global Sales, Mercedes-Benz said, “We are delighted to inaugurate the ‘Centre of Excellence’ in India. This one of its kind experience for our customers will ensure that they live our complete brand experience and are able to personalize our specialty cars to suit their tastes and preferences.” Potential customers can also take a guided tour of the production facility of Mercedes-Benz India and drive Mercedes-Benz’s SUV range in the company’s off-road track located within the premises. Equipped with segmented wall panels with integrated elements including brochures, latest accessories display and audiovisual display built into the wall panel units, the Mercedes-Benz Centre of Excellence invites prospective buyers with its complete luxury atmosphere.

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