Mahindra First Choice Services (MFCS), one of India’s largest multi-brand car workshop companies, launched four workshops in the National Capital Region (NCR). These new workshops are located at Noida Sector 63, Noida Sector 5, Greater Noida and Faridabad. With the inauguration of these four workshops, MFCS now has a network of 25 Company Owned and Company Operated (COCO) workshops nationally.
These four facilities cover an area of 75,000 sq. ft with almost 70 bays combined. This will increase MFCS’ capacity to service multi-brand cars by over 4000 cars each month. The workshops were inaugurated by Rajeev Dubey, the President of Group HR, Corporate Services & After-Market & Member of the Group Executive Board, Mahindra & Mahindra Ltd. Mr. Dubey went on to comment, “We are delighted to expand our footprint in NCR with the inauguration of these four workshops. Our existing workshop in Ghaziabad has received an overwhelming response and these new facilities will help us fulfil the servicing needs of car owners in the region. With 25 COCO outlets across the country, we have now emerged as the brand of choice in the car servicing industry in India."
Two new products were also launched – Car Dent Estimator and AMC First. ‘Car Dent Estimator’ is a unique product in India for getting instant repair estimate for car damage. It has been designed for use on the go and hence has a specially designed interface for smartphones and other devices. ‘AMC First’ is a car protection package with a triple advantage of annual maintenance services, roadside assistance services and warranty.
Mahindra First Choice is a chain of multi-brand car workshops that are functional across major cities in India like Bangalore, Surat, Cochin, Vapi, Ghaziabad, Hyderabad, Mumbai, Nagpur, Chennai, Coimbatore, Nashik, Nellore and Pune.