J.D. Power Asia Pacific 2013 India Initial Quality Study (IQS) ranked the Innova, Fortuner and Corolla Altis top in their respective segments among other automobile brands competing for quality in the study. The 17 year old study measures over 200 problems that owners experience with their new vehicle during the first two to six months of ownership.
The Toyota Innova performed exceptionally well, topping its segment for 7 consecutive years. The immensely popular MPV scored 110 PP100 against an industry average of 140 PP100. The Toyota Fortuner has been ranked highest in its segment for the 2nd year in succession. It scored 53 PP100, which is an improvement of 8 points when compared to last year, against an industry average of 131 PP100. The Corolla Altis was also ranked the topmost in its respective segment, by scoring 45 PP100 against an industry average of 57 PP100.
Mr. N. Raja, the Senior Vice President of Sales and Marketing of Toyota Kirloskar Motor commented on the achievement by saying, “Toyota has always strived for perfection in quality. QDR - Quality Durability and Reliability is what Toyota products stand for. It is our commitment to our customers who swear by Toyota quality and service standards. The best way to market your products is word of mouth and that comes only when the customer vouches for the quality of your products. Sustaining a customer is as important getting a new customer. We are happy that our products have been ranked highest, some models year after year, further reinforcing Toyota’s global standards of quality.”